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Showing posts from January, 2019

Keeping the Main Thing ...

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You may hear people talk about "mission statement".  Mission statement is a corporate buzz phrase for making up your mind on "who" your operation will be. Your have heard the old cliche, "do not try to be all things to all people".  Many operators have made the mistake to try to re-arrange their mission statement midstream to build sales (or to recapture lost sales). These same operators always find out after a time that they need to "get back to basics" to be successful.

Friends of ours offered to take my wife and I for breakfast to a local Diner type operation. This place is one of those national chains that you see in most major cities. The chain had developed a national media campaign to brag to the public how they have upgraded their image and now offer an even stronger value. Our reason for selecting that particular restaurant that morning was strictly a location issue. It was on the way to the Dallas Car Show where we were planning to sp…